How Apple Store seduces you with the tilt of its laptops

How Apple Store Seduces You With the Tilt of Its Laptops →

The level of the attention to detail in the Apple Store is just amazing: > You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true. The tables are uncluttered and the products are clean. But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! > > […] > > You see, the Apple Store was never created on the premise that people want to buy stuff. Instead Apple discovered that by creating an ownership experience, customers would be more loyal to the brand.

But when thinking about it, I also realized that I don’t really know very much about retail store design, so even though I’m convinced this is genius I’m note sure I can judge to what extent. Many things seem magic when you don’t quite understand them.

Still deeply impressive though, and an interesting (series of) article(s).